Montana Tucker Makes use of Worldwide Affect to Honor Jewish Heritage


Little on Montana Tucker’s TikTok account earlier than final Oct. 24 would have defined the tears she wiped from her eyes within the opening seconds of that day’s submit.

The singer/influencer/entertainer had constructed a social media mega-following that approached 9 million on the high-energy power of choreographed 15- to 20-second dance movies. She danced with proficient performers on the streets of Hollywood. She danced in entrance of ice cream and chocolate outlets. She danced whereas dressed like Britney Spears and a horny Santa. She danced in movie-appropriate wardrobe to scenes from Grease and Pulp Fiction and La La Land. She danced on the seashore with fellow influencer JoJo Siwa. She danced for variety in Instances Sq.. She even danced in entrance of the Eiffel Tower in Paris.

Her in style movies, with mixed likes of greater than 175 million, had been half-minute bursts of pure TikTok pleasure.

However this wasn’t that.

“Often, you guys see me posting actually enjoyable movies the place I’m all the time smiling,” Montana defined in her Oct. 24 submit. “At this time, I’m going to do one thing very completely different.”

For somebody so candid about her household’s historical past and her personal previous, this certified as an understatement. In social media phrases, this was the start of a high-wire act, one with no web for Montana and the followers she’d labored so diligently to earn.

The native of Boca Raton was difficult her viewers—together with one other 2.8 million followers on Instagram—to hitch her whereas she fulfilled a promise to her grandparents, each of whom survived the Holocaust. Over the course of 10 roughly two-minute movies, totaling lower than 25 minutes, Montana shared footage from her June 2022 trek to Poland, the place she visited a number of of the extermination camps utilized by Nazis throughout World Battle II to homicide 6 million Jewish adults and kids, and 11 million individuals total.

As a part of the journey, Montana hung out at Auschwitz, the place all 4 of her great-grandparents had been murdered. She and her mother, Michelle, would stand within the spot at Auschwitz the place Montana’s grandmother, Lilly Schmidmayer, final noticed her mom earlier than she was marched into the fuel chamber.

It wasn’t that Montana, who turned 30 in January, had shied away from talking her thoughts or supporting causes previously. She pushed for Alzheimer’s analysis as a result of Lilly, now 94, has lived with the illness for practically 15 years. She joined protesters throughout “Black Lives Matter” marches as a result of she advocates for any group “being marginalized due to race, faith or sexual desire.” She wrote and carried out her singles “Be Myself” and “I’m Not Alone” to advertise inclusion, and to encourage right this moment’s youth to respect and recognize individuals’s variations. She even emceed a current “Live performance 4 Kindness” in Boca with a various roster of performers to additional drive residence these messages.

Nonetheless, expertise already had taught Montana that celebrating her heritage might convey out the worst in individuals.

“Prior to now, I’ve posted comfortable photos of me and my grandparents, and I’ve had feedback like, ‘The Holocaust by no means occurred,’ or ‘You silly Jew!’” Montana says from a sales space in one of many widespread areas at Waterstone Resort & Marina in Boca Raton. “I’ve had hundreds of unfollows, only for light-hearted images.

“I had no concept what to anticipate from this sequence.”


To at the present time, it flooring Montana that she is aware of Jennifer Lopez. Or, higher nonetheless, that Jennifer Lopez is aware of her. J. Lo was a “legendary” determine to Montana, the type of multiple-threat entertainer that she aspired to emulate. Now, not solely has she made a video together with her idol, however Lopez will give her a heat hug and say, “Hello, child,” once they meet.

For many who know her finest, Montana’s high-profile collaborations (she’s performed movies with Ciara and Paula Abdul, and she or he was the primary feminine to launch a single on Pitbull’s Mr. 305 label), in addition to her personal superstar, come as no shock. In any case, this is identical one that, as a teen, invited mates to the home for “sleepovers” solely to decorate them in costume for an impromptu manufacturing of The Wizard of Oz.

However it wasn’t all yellow brick roads rising up for Montana.
On the one hand, she was having experiences about which her fellow middle-school and high-school college students in Boca Raton might solely dream. She began modeling at age 8 and earlier than lengthy was snagging work in nationwide commercials for Ovaltine, Sketchers and BMW. At age 11, competing towards dancers from world wide, she captured the World Hip-Hop Championships. A 12 months later, she appeared as Serena the Mermaid within the Barney residence video The Land of Make-Imagine. By age 13, she was a backup dancer for Ashanti and Ashley Simpson.

“I realized how you can dance in heels earlier than strolling in heels,” Montana quips.

However the rising respect she was incomes in leisure circles didn’t translate to the classroom.
Montana shares that she was bullied in center faculty and highschool for causes she nonetheless doesn’t fully perceive. A few of it, she remembers, was as a result of she weighed greater than most of the different ladies. A few of it, she suspects, needed to do with lacking a lot faculty due to her profession.

“The opposite college students didn’t perceive how I might miss class however nonetheless [do well] in my honors lessons,” she says. “They’d go, ‘Oh look, it’s Montana Tucker,’ they usually’d push my books off the desk. At lunch, I’d sit at a desk—and folks would stand up and go away.

“For a few month, I sat within the toilet throughout lunch. Lastly, I advised my mother. She began driving to high school so I might eat lunch in her automobile.”

At this time, Montana’s platform of empathy and inclusiveness contains greater than its share anti-bullying messaging. As an grownup, she understands that the experiences she endured weren’t about her. However as a youngster, she felt simply the alternative.

“I nearly gave up my profession at a sure level,” Montana says. “I couldn’t take it anymore. Individuals had been saying you’ll be able to’t dance, you’ll be able to’t sing, you’re not proficient, you’re too fats. … I’m very delicate, much more again then. I all the time thought, ‘It’s due to me. I’m doing one thing fallacious.’ And I used to be letting all of it get to me.”

With the pressures of her younger life closing in, together with household points to which she alludes, Montana stepped away from the highlight at 17. After two years, time she spent, partially, engaged on herself, “I used to be able to go full power into maturity.”

“I couldn’t think about doing anything with my life,” she says. “As soon as I had that realization—that that is what I’m presupposed to do—I refused to let something get to me.”

In recent times, a few of the college students that bullied Montana in class have reached out to her. They inform her they’re so happy with all the things she’s achieved.

“Attention-grabbing, isn’t it?” Montana says.


After taking time without work, Montana planted roots in Southern California (she maintains a spot in Boca and her cell quantity nonetheless has a 561 space code) and targeted on growing her social media following. Since first posting there in 2018, her choreographed (and extremely addictive) TikTok movies—is there wherever in and round Hollywood the place she hasn’t thrown down with a number of dance companions?—have led to A-list collaborations and international renown.

However as her star ascended, and extra doorways opened within the leisure world, she often would hear variations of a well-known chorus.

“The feedback are like, ‘You’re Jewish? No means. … You appear like that? And also you’re Jewish?’” she says. “Some individuals would possibly assume that’s a praise to me, but it surely’s not. It’s antisemitism. What’s that even presupposed to imply? What does ‘Jewish’ appear like?”

When Montana’s grandfather died at age 97 in 2019, she rewatched the testimonials her grandparents gave as a part of the USC Shoah Basis, the group devoted to chronicling tales of Holocaust survivors/witnesses that Steven Spielberg, Oscar-winning director of Schindler’s Checklist, based in 1994.

The highly effective tales linked with Montana in a means they hadn’t when she was younger.
Quickly, the thought of visiting Poland, one thing each her grandparents had inspired her to do, and capitalizing on her captive social media viewers started to percolate.

By then, the Convention on Jewish Materials Claims In opposition to Germany had launched a 50-state survey in 2020 on Holocaust information and consciousness amongst millennials and Gen-Z. Among the many findings: 63 % of nationwide survey respondents didn’t know that 6 million Jews had been killed throughout the Holocaust; 11 % felt that Jews brought on the Holocaust. Half of the respondents acknowledged that they’d seen posts on-line or on social media involving Holocaust denial.

“Youngsters consider a lot of what they see on-line,” Montana says. “When you’ve got those that they idolize—their favourite rapper, their favourite athlete—saying Jews are horrible and the Holocaust didn’t occur, they’re going to consider it. [In some cases], they’re not being taught in a different way.”

As Montana’s movie crew combed via greater than 100 hours of footage from final June’s go to to Poland—which was organized by Israel Schachter, CEO of a Toronto-based nonprofit group known as CharityBids—two celebrities generated such headlines.


Final October, rapper Kanye West doubled down on numerous antisemitic tropes and conspiracy theories throughout a sequence of TV interviews—together with that the Jewish group, “particularly within the music business … take [Black artists] and milk us until we die.” That very same month, then-Brooklyn Nets guard Kyrie Irving (now with the NBA’s Dallas Mavericks) posted a hyperlink on Twitter supporting a controversial 2018 film, Hebrews to Negroes, that claimed Jewish individuals lied about their origins—and that the Holocaust by no means occurred. Amid appreciable backlash, the Nets suspended Irving for eight video games.

“The timing was loopy,” Montana says. “However it bolstered the concept that we had been meant to do that undertaking.”
As if the undertaking wanted additional reinforcement, the Anti-Defamation League had reported that the two,717 antisemitic incidents recorded in 2021 marked a 34-percent rise in comparison with the prior 12 months. It additionally represented the very best variety of assaults because the ADL started recording such occasions some 50 years in the past.

The final of Montana’s 10 movies posted on Nov. 9 to coincide with Kristallnacht, the two-day reign of terror in 1938 when Nazi forces and sympathizers destroyed synagogues and Jewish companies, and arrested some 30,000 Jewish males, in Germany and Austria. The video ends with a name to motion from Montana.

“I want you all to inform the story with me. To face up for what’s proper. To have braveness. To name out any type of hatred. And to By no means Overlook [echoing the title of the series].”

The expertise, she says, modified her in ways in which she’s nonetheless processing.

“We had been within the house at Auschwitz the place the ladies used the lavatory. It was this darkish barrack with holes within the floor,” she says. “A mosquito began circling me. I hate bugs and bugs, and I can freak out if a mosquito comes close to me. So, I’m getting agitated about it.

“Simply then, the information begins speaking about how, if girls had to make use of the lavatory, they’d have one minute, it doesn’t matter what they needed to do. And I began considering: There’s one mosquito now with no scent, no individuals. Think about all of the bugs on this room when the holes within the floor had been filling up? Think about going to the lavatory in entrance of a thousand individuals, with guards watching you? Think about being timed? All these items are going via my head.

“That one second put a lot in perspective. Since then, the issues that used to get me labored up, I’ll cease and assume, ‘Is it actually that critical?’”

One other lingering query remained unanswered. How would such a deeply private journey resonate together with her thousands and thousands of followers? Would Montana’s viewers, particularly the youth she wished to succeed in, stroll the excessive wire together with her?

It didn’t take lengthy to seek out out.

Tens of millions considered the person episodes. YouTube picked up the TikTok movies and debuted a packaged model of “How To: By no means Overlook” in January. And folks from everywhere in the world reached out to Montana.

“One individual wrote to me, ‘I used to be ashamed to be Jewish, and I didn’t need anybody to know my background. After you posted this video [series], I felt such delight,’ ” she says. “Individuals who aren’t Jewish have written saying they didn’t know all this historical past. The impression that it’s made already, and that it’s persevering with to make, has been so highly effective.”

It’s additionally caught the eye of educators who perceive {that a} assortment of two-minute movies from a social media celebrity can resonate with right this moment’s youth in a means {that a} two-hour black-and-white documentary doesn’t. It’s no surprise, then, that academics are taking part in the video sequence for college kids. Montana hints that one other vital undertaking involving racism and antisemitism is within the works for 2023, together with a full-length model of “By no means Overlook.”

“It feels just like the message of all the things I wish to do is aligning now in my music, my dancing, my social media, my talking engagements and my visits to colleges,” she says. “I’m so comfortable that all the things is coming collectively.”

Portrait pictures by Eduardo Schneider
Particular because of Waterstone Resort & Marina, Boca Raton (


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